Marketing Software
Are you looking to maximize the value of your email marketing efforts? Whether you want to send personalized email messages to unlimited mailing lists, subscribe and unsubscribe people to your newsletter, manage your mailing list and message template, schedule your regular follow up email campaign, or send auto-response messages and more, the following list of features on marketing software will offer you an idea on what ideal marketing software should possess. For the solution custom and specifically designed to meet your needs contact Marketing Automation Software for further assistance in helping you choose the best solution for your business.
Features:
Benefit: Segment customer and prospect lists using advanced query tools. Perform temporary lookups or create groups for repeat access to sets of records. Deliver targeted marketing messages or sales offers to select customer segments. Export group data to Microsoft Excel for additional analysis.
Benefit: Manage and track all elements of marketing campaigns in one location. Record campaign name, description, tasks, status, budget and calls-to-action. Launch customer contact processes to automate workflow for sales reps. Deactivate expired campaigns and retain key data for future reference.
Benefit: Streamline marketing and sales campaigns by automating standard tasks. Graphically configure campaign workflows such as calls, mail or meetings. Assign custom processes to campaign target groups. Add decision points and conditional requirements before events are triggered.
Benefit: Communicate with customers and prospects via various mediums. Create custom HTML templates, archive letters, e-mails, faxes or proposals within customer account records. Attach marketing literature, product info and other resources from the Library.
- Campaign Response Tracking
Benefit: View response data real-time to analyze the impact of campaigns in progress. Assess campaign metrics such as response ratio and associated sales revenue. View or add campaign info or responses from within account or contact records.
Benefit: Capture prospect information via a company web site, assign leads to sales reps automatically based on dynamic business rules, launch marketing processes to schedule letters, calls, or literature requests and gather valuable demographic data for use in segmentation and offer development.
Benefit: Coordinate and track tasks critical to executing effective campaigns. View all tasks or drill down on specific tasks for more detailed information. Schedule task owners and assign due dates and budget for each task. Manage budget and workflow for employees and external vendors.
- Budget and Revenue Tracking
Benefit: Gain critical visibility into campaign budgets and direct revenue impact. Assess potential revenue for campaigns launched against target groups. View revenue real-time as opportunities linked to campaigns are updated. Track forecasted versus actual budget per task within the campaign management view.
Benefit: analyze the effectiveness of marketing efforts (ROI) and increase efficiency. Examine campaign data responses, associated revenue and product detail. Evaluate potential versus actual returns for each lead source, region or media type.
- Marketing Resource Library
Benefit: Maintain a central repository for marketing information, materials and tools. Create folders to organize items into categories and insert files. Store product information, sales collateral, manuals, pricing and presentations. Attach and send files from the Library in e-mails to customers and prospects.
Benefit: Capture or update campaign related information via the Internet. Select the campaign responsible for generating opportunities being added. Check on historical inclusion and results in account record. Activate the “Do Not Solicit” feature to exclude accounts from future campaigns.
- Automated opened email tracking and Real Time Email Response ( Program automatically tracks when emails are opened, and can be set to send a responding email in real time, with virtually no delay between customer request and the information they receive from you.)
Benefit: Program provides powerful reader interaction while keeping your email list status fresh with real-time updates to your source database. Automatic tracking of opened email also lets you gauge the response of your email messages in a timely and accurate fashion. Real Time Email Response allows you to quickly engage customer replies. Other corporate applications such as instant technical document retrieval, intra-company policy and procedure distribution, or automated technical support, are also available using Real Time Email Response technology. Ask questions, conduct simply surveys, and examine results on a cumulative and individual basis.
- Advanced email segmentation ( Segment email campaigns by demographics or behavior: easily message any part of your email list, segment by purchase history, areas of interest, dates, demographics or by any fields you have stored in your database.)
Benefit: Easily build and maintain powerful permission email marketing campaigns that speak directly to the interests of your customers.
- Bulletproof email engine (Program uses a rock-solid email engine, based on 10 years of research and development. The email engine is bulletproof and field-proven by high-volumes of mailing activity from some of the world's most successful corporations and organizations.)
Benefit: The software skips over bad email addresses before trying to send, recovers from poorly-behaving SMTP servers and renegotiates broken SMTP handshaking. It will also automatically recover from malformed email addresses, and will even reconnect from pulled Ethernet cables or phone lines.
- Anti-spam Compliance Check (Checks email for spam traits with a click of a button. Performs an instant check by running the email through a pre-programmed checklist, which uses a set of evolving criteria to evaluate the outbound email message as anti-spam compliant.)
Benefit: If any part of the email message resembles the traits of spam, the user is alerted that the intended email message could be perceived as spam by recipients or email filters. This helps prevent the message from being inadvertently filtered by anti-spam software. This check also helps prevent the server from being ISP blacklisted. For use by legitimate marketers following the rules of email permission marketing, so there messages will not be considered spam.
- Unsubscribe confirmation page (Automates the entire email unsubscribe process with a separate verification page handling unsubscribes in real time.)
Benefit: Prevents the accidental or unintentional unsubscribe by reminding email recipients one final time they are removing themselves from a list they may have forgotten they subscribed to, or simply didn't recognize as the source of the email.
- High speed delivery (Deliver up to 800,000 emails an hour)
Benefit: Email delivery as fast as the fastest commercial server on the market today, freeing up your servers in less time for each campaign.
- Email preview (Program enables you to view composed emails before they're sent.)
Benefit: Allows editing, design changes and other information adjustments before email goes out to thousands of your subscribers.
- Test message capability (Send a test email before launching the entire campaign.)
Benefit: Allows further email message inspection before launching entire campaign. Also offers a way to ensure your email will make it through more stringent mail delivery services like Hotmail.com and America Online (AOL), by sending email through an account you set up first.
- Database-driven email attachment function (Allows the attachment of multiple files to be sent to all recipients, or for each recipient to have a unique attachment.)
Benefit: Personalized email messaging taken a step further by assigning unique attachments to email, based on individual recipient criteria.
- HTML Content Type Support
Benefit: Compose HTML emails with standard HTML tags, ASP, Flash, etc
Benefit: Wraps email messages in case your recipient email client software doesn't automatically wrap.
Benefit: Start your email campaign and walk away. When you return in the morning, all specified email will have been sent.
Benefit: Allows automatic scheduling of email campaigns for launching on a daily, weekly, or monthly basis.
Benefit: Allows you to add an X-Header field to the outgoing email. Used primarily for tracking email non-deliverables.
- Adjustable Mail Sending Delay
Benefit: Allows you to slow down the sending speed to allow slow mail servers to 'catch their breath' and avoid overloading.
- Multiple Sending Profiles
Benefit: Allows you to use unique Return-path, From, Reply-to, and Errors-to email addresses for each project.
- Fully automated subscribe/unsubscribe, and hard/soft bounce database writeback:
Benefit: Software automatically handshakes with your database to instantly update email addresses which have subscribed to your list, which have clicked the unsubscribe link in your email, which have bounced back because the address no longer exists, or which have bounced back because of mail server rejection. Instantly prevents further email messages from accidentally going out to addresses which have already clicked on the unsubscribe link, a critical mistake to make in permission email marketing.
- Extended database compatibility (Software works directly with virtually any database requiring no need to export or import anything.)
Benefit: Preventssending your valuable subscriber list to others, keeping your data safe in your original database.
- Automatic writeback for bounces (Software writes back to your database with hard bounces and soft bounces.)
Benefit: No more wading through reams of email bounces. The program handles it for you, automatically, in real-time. Email bounces are instantly updated in your source database.
- Database preview (Displays a view of your database merge fields before the actual merge, and without entering the database program.)
Benefit: Review of database fields allows users to compose more comprehensive email messages by visually confirming the data they have available.
Benefit: Allows you to merge and send emails only to people meeting certain database criteria.
- Global Database Definitions
Benefit: Allows you to re-use your database connection definitions among an unlimited number of different projects.
- Dynamic content (Program supports dynamic content, allowing you to insert paragraphs, graphics, or other elements in your email based on the interests, preferences, demographics or previous click behavior of each email recipient. Allows the contents of an email message within a single campaign to be altered based on conditional merge fields.)
Benefit: Build each outbound email message in a way that speaks to the interests of your subscribers and maximizes your response. This feature allows you to customize the content of your email with unique graphics, text, or other elements, based on individual recipient criteria, on a record-by-record basis. If you use a digital image in your email newsletter, for example, the program can insert a different picture for each group of recipients. Or, if you have recipients in different countries, you can insert a local phone number, based on their location. You can even insert special offers, based on customer behavior: if a group of customers hasn't purchased from you in a while, you can insert a special coupon exclusively for them.
- Supports unlimited users, subscribers and projects (program supports and manages an unlimited number of email subscriber lists and an unlimited number of licensed users. Design, define and send an unlimited number of campaigns, or connect to an unlimited number of databases.)
Benefit: Multi-user editions of the software allow for multiple users to launch multiple campaigns from multiple locations at the same time.
- Unlimited Number of Merge Fields Supported
Benefit: Allows insertion of as many fields from the database as you want. Include the recipient's name, numeric data, text data, email address, or other data, within your message.
- Unlimited personalization ( Expanded tabs with enhanced personalization features including the new dynamic content support allows you to make emails more personalized than ever before.)
Benefit: Create personalized emails by merging your pre-defined message 'templates' with data from your live databases. Personalized emails get a 50% better response. Personalize all your outbound emails with an unlimited number of elements from your source database. Insert the subscriber's name, preferences, or other details, directly in the email message.
- All web-based software (Web-based Interface can be remotely controlled. Requires a static IP address allowing remote access.)
Benefit: Build and manage all your email marketing campaigns from any web browser, anywhere in the world. Allow multiple users to login with no client software installation needed.
- Multi-user system (Program can support an unlimited number of users, and can assign individual levels of access, from read-only to launch and edit capabilities.)
Benefit: Defines passwords and permissions for any number of additional users and allows teams to work together on important email campaigns.
- Feature set selector (Selector customizes the program’s interface to display either Basic, Intermediate or Advanced features)
Benefit: Allows users to learn all of the features in degrees, by allowing the intermediate and advanced features to remain hidden until needed. Also allows experienced users to display only the features they'll need for specific campaigns.
- New tabs for click-throughs, opens and more (New tabs added to the interface display advanced program features.)
Benefit: Now you can use advanced features in easy-to-view layouts, making them more accessible than before.
- Enhanced server manager control (Users are able to control many aspects of the server portion without being on the server itself, including access to enable/disable pop checking, debug mode, and schedule checking. You can also clear the status log list.)
Benefit: Exercise greater control over the server application right from your web browser. You can easily control status logs, pop checking, schedule checking, and more.
- Pre Flight Check (Scrutinizes campaign settings to ensure all data has been entered correctly and also runs a reverse-DNS check on your mail server.)
Benefit: Ensures large email providers (America Online, Yahoo, Hotmail, etc.) won’t reject your email delivery, or blacklist your server as a source of spam.
- Instant Alerts from Software (Receive technical tips, update advisories, advance access to white paper reports, permission marketing email tips, and more.)
Benefit: Allows users to be updated immediately on any product updates, service advisories, email delivery technical advisories, and more.
- Supports multiple users and campaigns (Licenses available for as many authorized users of the software as needed.)
Benefit: Users operating from different locations can compose email and launch campaigns simultaneously.
- User and group security (Create groups, assign users to groups, and assign various individual users access to campaigns.)
Benefit: Controls user accessibility to pre-existing email campaigns. User access can be designated at differing levels, from read-only to full editing and launching capability.
- Comprehensive reporting (Advanced reporting features for clickthrough response, bounces, unsubscribes, and A/B message response.)
Benefit: Allows for a broadened use of the software for such applications as customer surveys, real time technical and product support, email message response rates, and more.
- SMTP authentication and mail server support (Software logs in to any SMTP server requiring authentication.)
Benefit: Supports Microsoft IIS, MS Exchange, Post.Office, SendMail, etc., with live data writeback.
Benefit: Alternates outgoing messages, allowing you to gauge response and effectiveness between two different messages.
Benefit: Lets you create and edit message templates right in the program; or, simply cut and paste from your favorite word processor.
Benefit: Lets you choose which table or query you'd like to use as a data source.
Benefit: Provides low-level query language control for those who want a more advanced interface to the database.
For more information please contact us at (617) 848-3915.
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